Target vs Walmart – Which Should Sellers Choose

The perpetual debate of Target vs Walmart continues, with both retail giants offering excellent deals, affordable prices, swift delivery, and top-tier customer service. However, your choice between the two could hinge on your shopping preferences and your preferred products. Moreover, just as there are items better suited for Target, some products shine at Walmart, and vice versa. Navigating the expansive landscape of online retail can be overwhelming, especially when deciding where to list your products. With many factors in play, such as your target audience’s habits and each platform’s user experience, making the right choice becomes pivotal. 

Leveraging tools like the Similar web Digital Research Intelligence and our Shopper Intelligence platform. Furthermore, you can make an informed decision about the ideal marketplace for your business. So, whether you’re considering selling on Target or Walmart, let the eCommerce showdown begin as we explore the distinct advantages of each. Additionally, to find the best compare price range options, before buying anything, visit “Compare Dude.“ At “Compare Dude,” you can find the best compare prices features that can help you find the best and most affordable one from Walmart vs Target Price.    

Target VS Walmart: Basic Differences

Distinguishing between e-commerce giants Target vs Walmart highlights key differences:

  • Website Traffic: Regarding Walmart vs Target price, Walmart ranks third in US eCommerce site traffic, while Target ranks sixth.
  • Revenue and Units Sold: Walmart outperforms Target, selling 4.8 billion units with $27.6 billion in revenue (May 2021 – May 2022), compared to Target’s 1.4 billion units and $19.3 billion in revenue.
  • Third-Party Seller Platforms: Walmart’s Marketplace boasts over 130,000 third-party sellers, offering high revenue potential but fierce competition. Moreover, Target Plus, launched in 2019, is an exclusive, invite-only platform with around 450 sellers, focusing on trusted brands. While it presents listing challenges, it enhances brand reputation and offers a less crowded marketplace.

These distinctions give sellers various options and considerations for choosing the right platform.

Target VS Walmart - Which Should Sellers Choose?

When deciding between two retail giants, Target vs Walmart, as the platforms to sell your products, numerous factors exist. Both offer their unique strengths and weaknesses, and your choice should align with your business objectives, target audience, and product nature. Therefore, here’s a comprehensive comparison to aid in your decision:


  • Demographics: Target tends to attract a more upscale and fashion-conscious customer base. Moreover, if your products align with this demographic, Target may be an ideal choice.
  • Store Experience: Target’s in-store shopping experience is known for its visual appeal and customer-friendliness. If your products benefit from being showcased in an aesthetically pleasing environment, Target may be the right fit.
  • Brand Image: Target collaborates with brands and designers to offer exclusive products. Which can enhance your brand’s image if you’re selected for such partnerships.
  • Smaller Stores: Target stores are generally smaller than Walmart. That makes securing shelf space and visibility for your products easier from Walmart vs Target price.
  • Online Presence: Target has invested in its e-commerce capabilities, making it suitable if you want to reach online shoppers.
  • Fulfillment Options: Target offers multiple fulfillment options, including Dropship and its own fulfillment network, providing flexibility in order fulfillment.


  • Customer Reach: Walmart has a broader and more budget-conscious customer base, attracting many shoppers. Moreover, if your goal is to reach a wider audience, Walmart might be a better choice while choosing from Walmart vs Target price.
  • Bulk Sales: Walmart is known for selling products in bulk, which can be advantageous if your business model involves selling items in large quantities.
  • Marketplace: Walmart has a third-party marketplace similar to Amazon, offering an established online platform for selling your products.
  • Price Competition: Be ready for competitive pricing at Walmart, as it often focuses on offering low prices.
  • In-Store Presence: Walmart boasts a substantial physical presence with numerous large stores across the United States.
  • Fulfillment Services: Walmart offers services like Walmart Fulfillment Services (WFS). Those are similar to Fulfillment by Amazon (FBA), enhancing convenience for sellers.
  • International Reach: Walmart has a presence in several countries, providing opportunities for international expansion.

Ultimately, choosing from Target vs Walmart will depend on your unique business strategy. When choosing, consider your products, target audience, costs, competition, logistics, contractual agreements, and marketing opportunities. Furthermore, some sellers even opt to list their products on both platforms to maximize their reach.

The Bottom Line:

Choosing from Target vs Walmart comes down to personal shopping preferences and the products you sell. Another factor about Walmart vs Target price is that Walmart is known for affordability and perks. While Target offers an upscale, design-forward experience. As a seller, align your choice with your products and audience. Moreover, some opt to list on both platforms, highlighting the need to assess fees and terms that suit your business. Your decision should reflect your products, audience, and business strategy, with guidance from e-commerce or retail experts if needed.

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